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Content Industry Outlook 2006: Investing in Users

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Content Industry Outlook 2006: Investing in Users

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Authors:
Jean Bedord
John Blossom
Patricia Joseph
Jack McConville
Deb Wiley

SCI200601

11 June 2006
Version 1.1
32 Pages

Table of Contents, Report Profile and Executive Summary (PDF)

 

http://www.shore.com/research/current/reports/SCI200703forecast_toc_sum_order.pdf

 


 What makes social media work in today's online publishing? What are the best practices for social media? To answer these questions Shore conducted an analysis of leading and emerging Web sites that use social media as a key attribute in their offerings. We looked at not just the trendy online consumer portals but as well key offerings in business media and older services that have made good use of social media to establish the value of their publications. This report outlines key best practices for social media publishing, as developed through an analysis of nine leading Web sites that incorporate social media offerings. The report provides detailed profiles of social media features found in ALM Legal Weblogs, Amazon.com, Flickr, ITtoolbox, LinkedIn, Newsvine, VerdictSearch, Wikipedia and Zagat, as well as sixteen key best practices recommendations for social media site development, further summarized into a two-page checklist for reviewing your own product plans.

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