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The New Aggregation: Models for Success in Creating Content Value

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The New Aggregation: Models for Success in Creating Content Value

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John Blossom

  John_Blossom

SCI200404

7 September 2004
Version 1.0
30 Pages

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Table of Contents, Report Profile and Executive Summary (PDF)


 Many veteran content aggregators face flat or declining revenues while new players carve out highly profitable business models for aggregation. The New Aggregation is an evolving model that requires content and technology suppliers to focus product and service development on those specific attributes of content aggregation that best suit the needs of audiences participating aggressively in the content production, aggregation and distribution process. This research report defines in detail the attributes of content aggregation that are yielding success today, the vendors that are leveraging those attributes, the aggregation  business models that are proving themselves in today's content marketplace and strategic recommendations for aggregators, publishers, technology suppliers and major institutions purchasing content services.  

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